Brand - C for Chocolate

This packaging series for C for Chocolate explores Belgium beyond its reputation for chocolate. Despite its small size, Belgium played a key role during the industrial revolution, shaping infrastructure, trade and production. This historical context, as presented in Museum Belvue, forms the conceptual foundation of the project.

The series consists of three boxes, each inspired by a different industrial pillar: the railway, maritime shipping and the textile industry. Each package features its own distinct pattern, derived from a specific industrial motif the train wheel and railway, the anchor and the bobbin. These patterns translate industrial forms into a refined graphic language.

Designed for a museum shop context, the packaging balances cultural narrative with a contemporary luxury aesthetic. Together, the three boxes form a cohesive series that connects Belgium’s industrial heritage with the craftsmanship of Belgian chocolate.